Sept/2024 incident @Keystone Mall, Mall Security accuses patron of trespassing, Cops called

4 months after my incident, it happened AGAIN! Over-zealous Mall Security accuses patron (in mall food court) of trespassing, Cops called. See below Google Maps review of Keystone Mall

https://maps.app.goo.gl/aJBDxEufUSgX1vJdA

As pointed out earlier (negative experiences by Keystone Mall patrons, followed/harassed by Mall Security), this is part of a FAILED strategy by Simon Property Group (owner of Keystone Mall)

"weed-out lower socio-economic patrons ("undesirables"), to give Keystone Mall a high-end shopping-experience atmosphere"

with flagship *elite* dept store Saks Fifth Avenue, plus other high-end designer stores (Michael Kors, Gucci, Tory Burch, etc)

GET THIS:
In early April (mere 7 weeks before my experience, followed/harassment & arrest by Police), Saks Fifth Ave announced it'ss leaving in July..didn't renew release. They simply couldn't make $$ selling pricey-goods (by high-end clientele..doctors, lawyers, etc)

https://www.reddit.com/r/indianapolis/comments/1bw08e1/the_fashion_mall_at_keystone_to_close_highend/

Two things:

1) the strategy flat-out didn't work
converting a 70's mall (built in 1973) with limited-parking, into a modern high-end shopping experience. Complaints about store layout (inconvenient), parking snafus, etc

2) ALIENATING existing (non high-end) mall clients
Following/Harassing by Mall Security, even calling Police for trespassing charge!
^^^ REALLY BAD IDEA! Words travels fast, people quit on Keystone Mall, revenue falls, etc

DOUBLE GET THIS:
Emily Brown (founder/owner of Maren Made) was interviewed Oct 4/2024 by WISH-TV on her entrepreneurialism:

https://www.wishtv.com/lifestylelive/how-maren-made-grew-from-a-startup-to-a-thriving-fashion-business/

Yes, Maren Made was the vendor I patronized before being followed/harassed (then arrest by Police), was Maren Made.

 https://www.linkedin.com/in/emily-brown-512568248/

Emily Brown *actually* told me over the phone, a month later (June 22):

"4 people called in about me [ complaints ]"

which I assume were Keystone Mall Security. Other mall patrons report being followed/shadowed by Mall Security.

Keystone Mall incident: Following/Harassment

It was after I left Maren Made store, that 2 Mall Security officers were standing outside -- who then followed me downstairs. The harassment ensured (false accusation of trespassing), followed with call to Police, then arrest for *trespassing*! With 2 bags of purchased merchandise -- $171.20 at Maren Made, $88 at Urban Outfitters.

^^^ How could this be trespassing, if I spent $425 worth of merchandise over 2 days??

This matches the *incredulous* statement by above mall go-er "M", trying to eat at food-court & being harassed by Mall Security (false accusation of "trespassing"), with police called

^^^ History Repeats Itself, "M" is the latest victim of the Keystone Mall Security (in collusion with Marion County PD) conspiracy -- "weed out" undesirables at Keystone Mall, to support a high-end mall experience (designer stores, with flagship Saks 5th Avenue)

You can include Maren Made (& young entrepreneur Emily Brown, Purdue Univ undergrad "Organizational Management" major) as a victim -- her company brand (& clientele) will take a hit..

She & other Keystone Mall victims could be plaintiffs in Class-Action lawsuit against Simon Property Group (owner of Keystone Mall), who is responsible for this ill-advised DISCRIMINATION/Profiling of customers..

Article on Keystone Mall owner (Simon Property Group) announcement:

https://www.indystar.com/story/money/2024/04/04/fashion-mall-redevelopment-coming-indianapolis-saks-fifth-avenue-closing/73203441007/